Category Archives: Marketing

Today’s marketing is all about building relationships with prospects and customers. Even if you’re not selling an “intimate” product or service, marketing has become very personal, a process of engagement that draws them in and keeps them focused on you … Continue reading

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Size really doesn’t matter any more. Smaller and more localized businesses have become major beneficiaries of technology innovation, especially growing use of mobile and social media.

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We’re all familiar with the phrase “upwardly mobile.” Now, thanks to technology innovations, we’re all becoming more “outwardly mobile,” too. The lines between devices are blurring, as both mobile and stationary devices offer ever-increasing capabilities. This year broad-scale upgrades and … Continue reading

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Google doesn’t just deliver the world’s most prodigious search engine, they also provide a practical resource to help you know if you’re getting the most from your search-based marketing. It’s called Google Analytics.

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Social media users say they plan to view fewer posts and tighten their sharing circles in 2012. That’s a clear message that businesses need to focus on smarter sharing to connect more meaningfully with customers. So this year, make “less … Continue reading

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The New Year often inspires high expectations for positive change in many business owners. However, by the end of the first quarter, many business owners find themselves less optimistic. It’s easy for immediate day-to-day problems and tasks to overwhelm you. … Continue reading

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Creativity is a powerful force within the human mind that allows business owners to think up innovative solutions to problems, artists to paint breath-taking murals, musicians to create gorgeous compositions, teams to brainstorm fresh marketing campaign ideas, and strategists to … Continue reading

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It’s barely been a week since returning home from a marketing conference I attended in Boston with my team from my other company, Blue Strategy + Creative Intl. Not only was the week jam-packed with education and learning, but we … Continue reading

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Today’s post is a guest post by Sara Anderson, Engagement Architect at Blue Strategy + Creative Intl. It’s ironic (but not surprising) that Alexander Graham Bell refused to have a phone in his office – claiming that his most famous … Continue reading

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As a busy CEO and business owner, I get flooded by hundreds of emails a day. Now – don’t get me wrong. I’m not complaining – it sort of comes with the territory. However, I have occasionally encountered business partners, … Continue reading

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