Category Archives: Social Media

Today’s marketing is all about building relationships with prospects and customers. Even if you’re not selling an “intimate” product or service, marketing has become very personal, a process of engagement that draws them in and keeps them focused on you … Continue reading

Posted in Business, Leadership, Marketing, Social Media | Leave a comment

Size really doesn’t matter any more. Smaller and more localized businesses have become major beneficiaries of technology innovation, especially growing use of mobile and social media.

Posted in Blog, Business, Innovation, Marketing, Mobile Technology, Social Media, Technology | Leave a comment

Social media users say they plan to view fewer posts and tighten their sharing circles in 2012. That’s a clear message that businesses need to focus on smarter sharing to connect more meaningfully with customers. So this year, make “less … Continue reading

Posted in Business, Marketing, Social Media | Tagged , | Leave a comment