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ASIAN MEDICAL





This company is a manufacturers' agent that identifies, manages, and motivates medical equipment dealers in Asia. The company has offices and staff in Singapore and The United States, and is the Authorized Distributor for over 15 well-known manufacturers. Its database is comprised of over 100 qualified Medical and Laboratory dealers across the Asia-Pacific region.

Up to twice a year, their staff members travel to the ten major Asian-Pacific countries to meet and train local dealers.

The Anexio Team was chosen to design a site which would

• Provide the viewer with a thorough understanding of the nature of the company and project the appropriate corporate image
• Appeal to the broad and diverse, predominantly international, target audience
• Reflect and enhance its personality as a friendly, competent and approachable company
• Implement a design and structure that are extremely easy to use
• Make use of color, design, text, photographs and movement to create an engaging and aesthetically appealing interface

The projected target audience is quite broad, encompassing both American and Asian business people. The site attempts to span this range by looking bright and cheerful, while presenting comprehensive factual information about the company and how it can benefit its clients.

The Anexio team selected images which would best reflect the nature of the company and applied a consistent visual treatment to hold the site together from page to page.

Anexio provided a complete solution encompassing website design, information architecture and content strategy.

Launch Site: www.asian-medical.net