PORTFOLIO - ANEXIO NEW MEDIA

P & C ART GALLERIES

Founded in 1976, P & C Art, Inc. offers a selection of original paintings, limited edition prints, and sculptures. This fine art establishment boasts one of Washington D.C.'s most comprehensive collections of contemporary artwork.

Its three locations in the Washington, D.C. metropolitan area (McClean Virginia, Alexandria Virginia, and Washington,D.C.) offer a busy schedule of shows throughout the year, hosting many of the top international artists and drawing local, tourist, and business travelers to its galleries.

The owners of P & C Galleries selected The Anexio New Media Team to design a site with the following goals:

SHOWCASE: Provide a compelling venue for showcasing the artwork at P and C Art Galleries
SEARCH ENGINE FRIENDLY: Develop a design which is search-engine friendly, allowing the site to be easily found and indexed by search engines and internet directories
LOOK AND FEEL: To create a clean, minimalistic, unobtrustive design with use of a dark color palette
FOCUS: Create web pages that will bring visitors' focus to the artwork rather than the design
LOOK AND FEEL: Provide an attractive website that a wide variety of visitors feel comfortable with
NAVIGATION: Create an intuitive user interface allowing easy navigation throughout - especially making it easy for visitors to find artworks
SCALABILITY: Include a high level of scalability to accommodate future growth of the website
COMMUNICATION: to provide various means of communication with potential clients: e.g., contact form, phone and fax numbers, email addresses, physical address

Essentially, we have rebuilt their site from the ground up — all new graphics, color scheme, architecture, navigation and gallery photographs.

The site is CSS- and XHTML 1.0-Stardards compliant.

::: Launch Site: www.pcart.com

ANEXIO, INC.
650 Central Avenue, Suite 2
Sarasota, Florida 34236
Phone: 941-556-3400
Fax: 941-556-3401
information@anexio.com