PORTFOLIO - ANEXIO NEW MEDIA

FROGMAN - TIM COTTERILL

Toni Turner is the bestselling author of A Beginner's Guide to Day Trading Online, A Beginner's Guide to Short-Term Trading, and Short-Term Trading in the New Stock Market. An investor and trader with 14 years' experience, she is a popular speaker at financial conferences across the US and Mexico.

Toni Turner has appeared on NBC, MSNBC, CNN, CNNfn and CNBC Power Lunch. She has also been interviewed on dozens of radio programs and featured in CBS MarketWatch.com, Fortune, and Bloomberg Personal Finance. Ms. Turner is a consultant to Townsend Analytics, Ltd., creator and developer of RealTick trading software.

Toni Turner asked Anexio New Media to redesign her website, giving it a fresh and contemporary appearance. Goals of the site include:

INFORMATIONAL: This site will be primarily informational
SALES - This site will aid in TrendStar sales and marketing efforts
LOOK AND FEEL: To create a clean, minimalistic, unobtrustive design which appeals to the sensibilities of her demographic
LOOK AND FEEL: Provide an attractive website that a wide variety of visitors feel comfortable with
NAVIGATION: Create an intuitive user interface allowing easy navigation throughout
SCALABILITY: Include a high level of scalability to accommodate future growth of the website
NEWSLETTER: to allow visitors to sign up for Toni Turner's newsletter
CONTENT MANAGEMENT: Allow TONI TURNER to add photos and text to the website.

Anexio provided a complete solution encompassing website design, information architecture and content strategy. In addition, content management tools, training and guidelines were delivered, which have enabled Toni Turner b to easily maintain and administer the website herself.

::: Launch Site: www.toniturner.com

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